Colorado Ski Country USA Reports Strong Mid-Season Skier Visits
Trent Bona, Crested Butte
Click here for a high res photo: http://bit.ly/2ndPeriodVisits16-17
DENVER, Colo. – March 17, 2017 – Colorado Ski Country USA (CSCUSA) announced today that its 22 member ski areas reported an increase in skier visits in January and February this year. Skier visits at CSCUSA ski areas were up 1 percent during the second period of the 2016-17 season, which runs from January 1, 2017 through February 28, 2017, compared to the same period last year.
“After a warm fall, which kept many guests out of the high country, the snowstorms in late December and early January created great skiing conditions across Colorado,” said Colorado Ski Country USA President and CEO Melanie Mills. “Martin Luther King Day and President’s Day weekends were some of the busiest of the year, driving visitation numbers up for the period.”
This season’s total visits are a mere 2 percent behind last year’s record setting pace, but well ahead of the five-year average. For the 2016-17 season to date, defined as opening day, October 21, 2016, through February 28, 2017, visitation at CSCUSA resorts was up 8 percent over the five-year average. With great spring skiing conditions all around the state, ski areas are welcoming spring break visitors and guests from all over the world.
“We still have a lot of ski season left with Colorado’s snowpack at 125 percent of average,” continued Mills. “March and April are typically our snowiest months and also have lots of sunshine and warm bluebird days, so we’re hopeful visitors will continue to enjoy Colorado Ski Country’s resorts deep into the spring.”
CSCUSA ski areas invite guests to take advantage of spring skiing conditions, entertaining events and late season deals. Visit http://coloradoski.com for helpful information about end of season activities, travel and safety tips.
Final season visitation numbers will be announced at CSCUSA’s 54th Annual Meeting in June. Skier visits are the metric used to track participation in skiing and snowboarding. A skier visit represents a person participating in the sport of skiing or snowboarding for any part of one day at a mountain resort.
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Colorado Ski Country USA (CSCUSA) is the not-for-profit trade association representing Colorado’s 22 ski & snowboard resorts. CSCUSA is the global voice of the Colorado ski industry. The Association’s primary functions are concentrated in marketing, public policy and public relations. Information about CSCUSA and its members can be found at www.ColoradoSki.com, on Twitter @ColoradoSkiUSA and on Facebook at www.Facebook.com/ColoradoSkiCountryUSA. This release and other press information can be found in the online press room at http://www.coloradoski.com/media.